United Kingdom’s most popular paid for visitor attraction happens to be the Coco-Cola London Eye. Offering an unrivalled experience while absorbing the stunning vistas of the city, what’s there to beat it? Actually…

Recently the 244m The Shard with its The View from The Shard has surpassed the 135m London Eye, but The Shard, is after all, not Europe’s tallest building as the London Eye is Europe’s tallest Ferris wheel. One can definitely boast with “Guess what I’ve just done? Europe’s tallest Ferris wheel!” Exactly!

Without having to queue, being afforded a dedicated entrance with ninety percent fewer people, a Fast Track ticket was definitely worth its weight in gold. Especially during a balmy autumn afternoon below an unblemished sky an hour before sunset, how could it be resisted?

Having experienced “the world’s tallest cantilevered observation wheel”, sometimes known as the Millennium Wheel, many years ago – twelve to be exact – I didn’t expect to feel as in awe of the trip this time round. Alas, with my expectations exceeded, I relished in appreciating every second of the rotating Coco-Cola London Eye, taking thirty minutes, while displaying the surrounding beauty that creates London.

I feel a song coming on… “Unforgettable, that’s what you are… Unforgettable though near or far…”